- 패밀리레스토랑 속성에 대한 중요도 분석 -계층화 의사결정 기법의 적용-
- ㆍ 저자명
- 이형석,최정길,Lee. Hyeong Seok,Choe. Jeong Gil
- ㆍ 간행물명
- 관광식음료경영연구
- ㆍ 권/호정보
- 2004년|15권 1호|pp.1-17 (17 pages)
- ㆍ 발행정보
- 한국관광식음료학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
This study analyzed the priority of decision-making attributes considered as the customers select the family restaurant with Analytic Hierarchy Process, which is the method for quantitative analysis. The result of analysis revealed that the food factor in the first stage of evaluation attributes was the most important and in the second stage, an atmosphere factor of place, an affiliated card factor of promotion, a taste factor of food and a kind attitude factor of employee were important respectively.