Flux-reversal machine (FRM) is a new doubly-salient stator-permanent magnet (PM) machine with flux linkage reversal in the stator concentrated windings. It can operate in both motoring and generating modes. In this paper, a novel design technique to improve the performance of FRM is proposed. Proposed techniques have a new stator winding and a magnet arrangement method. The stator and rotor shape with a concave type and a flux barrier are also proposed. According to the experimental results, it is shown that the proposed FRM have an improved performance.