Assimilation is defined as the extent to which the use of a technology diffuses across organizational work processes and becomes routinized in the activities associated with those processes. Assimilation is an important construct in the casual chain of influence from the organizational adoption of an information technology to the evidence of its impacts on business performance. Given a wide range of experiences with the effective assimilation of Web technologies. there is a need to discover how firms can institutionally encourage the managerial activities that will result in greater levels of technology assimilation. This study analyzes or shows which organizational and strategical factors like management belief. management participation. strategic investment rationale and coordination mechanism have impact on the assimilation of web technologies. Moreover. this research is tried under the different types of firms. manufacturing and service firms. The result shows that the management belief among the determinants had a significant effect on the assimilation of web technology. However. the result would be generalized with the inclusion of the psychological factors to the current model.