Augmentation of heat transfer by ultrasonic vibration in pipes are investigated. Measurements of convective heat transfer coefficients on circular pipe walls are made with and without ultrasonic vibration applied to water. These data are compared with each other to quantify the effects of ultrasonic vibration on heat transfer enhancement. Numerical analysis has been also performed in order to extend the ranges of examined temperature and flow rate. FLUENT Ver.6.1 is used to simulate velocity and temperature fields and evaluate heat transfer coefficient with and without ultrasonic vibration. The results show that the ultra- sonic vibration enhances the Nusselt number of forced convection flow and the increase rate strongly depends on flow rate.