- 연관규칙을 이용한 상품선택과 기대수익 예측
- Item Selection By Estimated Profit Ranking Based on Association Rule
- ㆍ 저자명
- 황인수,Hwang. In-Soo
- ㆍ 간행물명
- 경영정보학연구
- ㆍ 권/호정보
- 2004년|14권 4호|pp.87-97 (11 pages)
- ㆍ 발행정보
- 한국경영정보학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
One of the most fundamental problems in business is ranking items with respect to profit based on historical transactions. The difficulty is that the profit of one item comes from its influence on the sales of other items as well as its own sales, and that there is no well-developed algorithm for estimating overall profit of selected items. In this paper, we developed a product network based on association rule and an algorithm for profit estimation and item selection using the estimated profit ranking(EPR). As a result of computer simulation, the suggested algorithm outperforms the individual approach and the hub-authority profit ranking algorithm.