- TV홈쇼핑 시장의 비즈니스 컨버전스화에 관한 연구
- ㆍ 저자명
- 이정호,Lee. Jeong-Ho
- ㆍ 간행물명
- 통상정보연구
- ㆍ 권/호정보
- 2004년|6권 3호|pp.19-40 (22 pages)
- ㆍ 발행정보
- 한국통상정보학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
The purpose of this paper is to analyze the present condition and business convergence of TV home shopping markets. This study is focused on the current situation and promotion plans of TV home shopping markets to make it better. This thesis shows the distribution characteristic and circumstances of korean distribution market and share of market. Using analysis data, the conclusion of thesis is that TV home shopping company will increase their business sector by appling T-commerce under the Ubiqutious era.