$Sr_{4}Al_{14}O_{25}$ was synthesized by solid state reaction with flux. $H_{3}BO_3$ was used to synthesize $SrO-Al_{2}O_{3}$ phosphor system as a flux. The effect of doping system such as Eu+Dy, Eu, and Ce on the luminescent properties of $Sr_{4}Al_{14}O_{25}$ was investigated. Both PL spectra of $Sr_{4}Al_{14}O_{25}$:Eu and $Sr_{4}Al_{14}O_{25}$:Eu+Dy excited at 390 nm showed greenish-blue emission at about 490 nm, while the emission wavelength was shifted to 400 nm by doping Ce. The reduction of $Eu^{3+}$ ions to $Eu^{2+}$ could be accomplished by the annealing process under $N_{2}^{+}$ vacuum atmosphere, and attributed to the emission at 490 nm. It is verified that $Sr_{4}Al_{14}O_{25}$:Eu phosphor is suitable for white LEDs became of a broad absorption band peaking at 390 nm.