Recently, client requirements concept is an important issue related to many effects of firms. Especially, if we think that apartment is given a great deal of national construction industry, it is requested that we should try to improve apartment quality with various methods of client requirements survey and reflecting those on apartment project. The technique searching and applying client requirements to apartment project is requested for that and ROQ(Return On Quality) process connected to QFD(Quality Function Deployment) is a technique which is used in manufacturing industry and help to make money by rising client satisfaction with searching clients requirements, and applying this to quality improvement program. In this study apartment quality management development is suggested through using ROQ process. For this customer interview research and FGI(Focus Group Interview) was carried out and clients requirement was analyzed with this. Then quality improvement program applicable to developing a new apartment product was established with specialist monitoring. A new apartment quality management development plan is prosed with this process.