- 인라인스케이터의 인라인스케이트 의복흥미(I)
- ㆍ 저자명
- 김영란,유태순,조기여,Kim. Young-Ran,Yoo. Tai-Soon,Jo. Ki-Yeu
- ㆍ 간행물명
- 한국의류산업학회지
- ㆍ 권/호정보
- 2004년|6권 4호|pp.440-446 (7 pages)
- ㆍ 발행정보
- 한국의류산업학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
The purpose of this study was to classify the In-line skate clothing interest of in-line skaters according to in-line skate involvement. The questionnaire was administrated to 124 male, 96 female in-line skaters aged over 20 living in Daegu. Data were analyzed by using Frequency, Factor analysis, One-way analysis of variance, Duncan test, T-test, Correlation analysis. The results of this study can be summarized as follows ; The factor of in-line skate clothing interest of in-line skater were classified into 5 factor, expression orientation, performance enhancement, information dependence, anti deviation, individual assertion. The in-line skate clothing interest, men have interests in performance enhancement, women have interest in individual assertion. The more experience of in-line skate they have. the more interest in performance enhancement they want. High involvement in-line skater have high cloth interesting of sub-factors which are expression orientation, performance enhancement and individual assertion etc. As a result, we need more deliberate marketing strategies for the experience degree, involvement degree and women in-line skater then men.