- 전자무역 포탈사이트의 서비스품질과 이용자만족도에 관한 실증적 연구
- ㆍ 저자명
- 문희철,송우용,황경연,Moon. Hee-Cheol,Song. Woo-Yong,Hwang. Kyung-Yun
- ㆍ 간행물명
- 통상정보연구
- ㆍ 권/호정보
- 2004년|6권 1호|pp.77-98 (22 pages)
- ㆍ 발행정보
- 한국통상정보학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
This paper examines the major determinants affecting the user satisfaction on e-Trade portal sites in small and medium-sized exporters. The development of our research model is based on the empirical studies on the service quality of information system, web sites or Internet shopping mall, and on the factors influencing the user satisfaction. With the help of a regression analysis and factor analysis, five hypotheses are derived and tested. The results from regression analysis suggest that the user satisfaction of e-Trade portal sites is affected by information characteristics and ease of use of e-Trade portal sites. In addition, the user satisfaction of e-Trade portal sites is enhanced by support for international trade. Our findings will be useful, especially for those who are planning to build user-oriented e-Trade portal sites.