In this paper. digital watermarking algorithm based on human visual system and transform domain is presented. Firstly, original image is separated into RGB thannels, watermark is embedded into the coefficients of DCT so as to consider a contrast sensitivity and texture degrees. In preprocessing, DCT domain based transform is involved and binary image of visually recognizable patterns is utilized as a watermark. Consequently, experimental results showed that proposed algorithm is robust and imperceptibility such destruction attack as JPEG compression.