In this paper, we argue that the gigahertz peaked spectrum (GPS) quasars are special blazars, blazars in dense and dusty gas enviornment. The ROSAT detection rate of GPS quasars is similar to that of flat spectrum radio quasars (FSRQs), suggesting that the relativistic jets in GPS quasars are oriented at small angle to the line of sight. Due to strong inverse Compton scattering off infrared photons from dense and dusty nuclear interstellar media in GPS quasars, most of them may have significant soft gamma-ray and X-ray emission, which is consistent with ASCA X-ray observations. Because Compton cooling in GPS quasars is stronger than that in FSRQs, synchrotron emission in GPS quasars may less dominate over thermal emission of the accretion disk and hot dust, hence most GPS quasars show low optical polarization and small variability, consistent with observations. We suggest that it is the significant radio emission of electron/positron pairs produced by the interaction of gamma-rays with the dense gas and dust grains in GPS quasars that makes GPS quasars show steep radio spectra, low radio polarization, and relatively faint VLBI/VLBA cores. Whether GPS quasars are special blazars can be tested by gamma-ray observations with GLAST in the near future, with the detection rate of GPS quasars being similar to that of FSRQs.