Data mining techniques enable us to generate useful information for decision support from the data sources which are generated and accumulated in the process of routine organizational management activities. College administration system is a typical example that produces a warehouse of student records as each and every student enters a college and undertakes the curricular and extracurricular activities. So far, these data have been utilized to a very limited student service purposes, such as issuance of transcripts, graduation evaluation, GPA calculation, etc. In this paper, we utilized Holland career search test results, TOEIC score, course work list and GPA score as the input for data mining, and we were able to generate knowledge and rules with regard to the college road map advisory service. Factor analysis and AHP(Analytic Hierarchy Process) were the primary techniques deployed in the data mining process. Since these data mining techniques are very powerful in processing and discovering useful knowledge and information from large scale student databases, we can expect a highly sophisticated student advisory knowledge and services which may not be obtained from the human student advice experts.