This paper examines the brand strategies of competitive product issuing C/O company in choongnam. Today, the global brand is very important range. The ubiquity of global brands has become one of the defining features of modern life and one of the core function of modern marketing. Therefore, company was conducted several interesting characteristics as follows: company employing brand marketing were found to engage in independent market research. Also, they tend to export products whose levels of quality are as competitive as to those of competing products from industrialized countries. Thus, global consumers may react powerfully against the increasing ubiquity of global brands and their homogenized identities.