This study suggests the holding of the 2015 Busan Harbour Registration Exposition in order to activate port & logistics industry, motivate Busan regional development and set up the long-term goal of local people. The SWOT analysis shows that the given conditions of Busan is competitive to attract the 2015 Busan Harbour Registration Exposition, which might be further strengthened for the competitiveness of the Port of Busan. The way to maximize the holding possibility of the EXPO, then, should be more emphasized for the successful implementation of the Pre-Expos periodically and successively by developing and planning perfectly logicality, differentiated subject and concept of the EXPO which accepted in the inside and outside of country.