A new extrusion process of the circular section product with helical fins could be developed by rotating extrusion die. The twisting of extruded product is caused by the twisted conical die surface connecting the die entrance section and the die exit section linearly. But, until now, because the process has used fixed extrusion die, it needs high pressure in order to twist billet and form fin shape on the surface of billet. So, during extruding billet, in order not to twist billet, the extrusion die is needed to rotate itself instead of twisting of billet. It is known that it is possible to reduce extrusion load of product with helical fins by analysis and experiments using rotating die. And it is known that, through the extrusion load analysis by $DEFORM^{TM}-3D$ software, optimal rotational velocity of rotating die can be obtained according to reduction ratio of area and twisted angle of die. And experiments and analysis using rotating extrusion die show that the twisted angle of product can be controlled by twisted angle of extrusion helical die and the rotational velocity of extrusion helical die.