- 소규모 의류소매업체의 실패극복방안에 관한 연구
- ㆍ 저자명
- 황연순,구양숙,Hwang. Yeon-Soon,Ku. Yang-Suk
- ㆍ 간행물명
- 대한가정학회지
- ㆍ 권/호정보
- 2005년|43권 10호|pp.81-90 (10 pages)
- ㆍ 발행정보
- 대한가정학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
The purpose of this study was to investigate the successful managerial strategy based on managerial failure in small apparel stores by using the qualitative research method. Data were collected by face to face interviews with 15 owners/managers who experienced failure in small business operation in January and February 2004. The entrepreneurship, supply chain management and managerial cleanness/QR(quick response) related weak management were shown to be important managerial points.