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Ubiquitous Computing-Driven Business Models : An Analytical Structure & Empirical Validations
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  • Ubiquitous Computing-Driven Business Models : An Analytical Structure & Empirical Validations
  • Ubiquitous Computing-Driven Business Models : An Analytical Structure & Empirical Validations
저자명
황경태,신봉식,김경재,Hwang. Kyung Tae,Shin. Bongsik,Kim. Kyoung-jae
간행물명
Journal of information technology applications & management
권/호정보
2005년|12권 4호|pp.105-121 (17 pages)
발행정보
한국데이타베이스학회
파일정보
정기간행물|ENG|
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이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
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기타언어초록

Ubiquitous computing(UC) is an emerging paradigm. Its arrival as a mainstream is expected to trigger innovative UC-driven business models (UCBMs). Currently, there is no Parsimonious methodology to analyze and provide diagnostics for UCBMs. With this research, we propose a analytical architecture that enables the assessment of an UCBM in its structural strengths and weaknesses. With value logic as the cornerstone, the architecture is composed of value actors, value assets, value context, business value Propositions, customer value propositions, value creation logics, and value assumptions. Dimensional variables are initially Identified based on the review of business model literature. Then, their significance is empirically examined through 14 UCBM scenarios, and variables that are expected to Play an important role in the UCBM assessment are decided. Finally, by analyzing the scenarios in terms of the dimensional variables, we attempted to summarize general characteristics of emerging UCBMs.