- ANP를 이용한 고객 지향적 마케팅 의사결정 모델 설계
- ㆍ 저자명
- 이용복,서현수,윤덕균,Lee. Yong-Bok,Seo. Hyun-Soo,Yun. Deok-Kyun
- ㆍ 간행물명
- 品質經營學會誌
- ㆍ 권/호정보
- 2005년|33권 2호|pp.32-39 (8 pages)
- ㆍ 발행정보
- 한국품질경영학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
The Customer Satisfaction which effects directly the performance of almost all companies. Therefore, it is very important for a company to reflect totally market environment which can be changed fast and diversely by customer requirements. In spite of many studies on the marketing decision, it has been rarely applied for the quantitative method and result of Customer Satisfaction Index Assessment in the marketing decision process. This study used ANP(Analytic Network Process) approach permitting the interdependent relationship between hierarchy and decision factors in the decision process. Moreover, we propose the method which represents efficiently the Customer Satisfaction Index so that the Suggested Model in this study becomes Customer-Oriented.