- 경영컨설팅 서비스품질 측정에 관한 연구
- ㆍ 저자명
- 박병호,이동원,김연성,Park. Byung-Ho,Lee. Dong-Won,Kim. Youn-Sung
- ㆍ 간행물명
- 品質經營學會誌
- ㆍ 권/호정보
- 2005년|33권 3호|pp.47-58 (12 pages)
- ㆍ 발행정보
- 한국품질경영학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
In this age of highly competitive world of business, the demand of management consulting is increasing for companies seeking to achieve and maintain competitive advantages over their competitors. Along with its continuously growing market trend, therefore, the quality of management consulting needs to be measured in order to improve customer satisfaction. In this paper, we developed measurement items of the service quality in management consulting using the dimensions of the SERVQUAL model, analyzed the validity of the dimensions, and examined the differences among the effects of those dimensions on customer satisfaction and customer loyalty.