In this paper, the effect of TiN-coating on product quality such as dimensional accuracy and surface roughness is experimentally investigated. A punch of SKD11 material in cold forging an automotive bearing shaft and its related process found in a cold forging company are selected as the test example. The effect of TiN-coating is revealed in a quantitative manner. It is to be noted that TiN-coating is effective in controlling the dimensional accuracy and surface roughness as well as in increasing tool lift.