In this study, we investigated the morphological and physical changes of hair after bleaching treatments with different concentration of hydrogen peroxide in bleaching agent (3, 6, 9, or 12%) and various treatment time (10, 30, or 60 minutes). Tresses of virgin black hair were bleached using a commercial ammonium persulfate-hydrogen peroxide solution. The tensile strength of virgin hair treated with a bleaching agent depended on the concentration of hydrogen peroxide and the treatment time. As the concentration of hydrogen peroxide in bleaching agent went high and the treatment time increased, the tensile strength of the hair increased but the extension degree decreased. The virgin hairs which were not treated by bleaching agent showed morphologically healthy cuticle, whereas the bleached hairs showed swelled and damaged cuticle patterns. The swelling of the hair and the breaks of the cuticles increased positively by the concentration of hydrogen peroxide and the treatment time. These results suggest that exposure to more concentrated hydrogen peroxide with other bleaching components may lead to more severe hair damage.