- WTO/DDA환경하에서 국내 무역전시산업의 현황과 문제점에 관한 연구
- ㆍ 저자명
- 조원길,Cho. Won-Gil
- ㆍ 간행물명
- 통상정보연구
- ㆍ 권/호정보
- 2005년|7권 1호|pp.237-260 (24 pages)
- ㆍ 발행정보
- 한국통상정보학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
The purpose of this study is to find out current problems facing Trade show Exhibition Industry and to suggest proper solutions. Trade Show Exhibition Industry recently emerged as Trade Show Marketing that is not this only sales promotion but the Marketing Mix. Now we should have focused on the cooperation among the organizations in trade show exhibition industry than physical facilities; need various kind of government aids; need marketing-oriented and professional skills to build and enhance the growth of trade show exhibition industry. Accordingly, the important thing is an exploratory study of assessing trade show objectives, management, functions and performance etc.