We propose the specialized product-line development methodology for developing the embedded system of an MSDFS (Multi Sensor Data Fusion System : called MSDFS). The product-line methodology provides a simultaneous design between software and hardware, high level reusability. However this is insufficient in requirement analysis stage due to be focused on software architecture, detailed design and code. Thus we apply the business model based on IDEF0 technique to traditional methodology. In this paper, we describe the processes of developing Core-Asset, which are requirement analysis, feature modeling, validation. The proposed model gives the efficient result for eliciting features, and ensures the high level reusability of modules performing on embedded system.