Oxidative hair color is currently widely used because of its beautiful light color and good dyeability. In this study, hair color, oxidative agents, and dye intermediate were reacted. Modifier, which changes color with various hue, and alkaline agent, which opens the cuticle of hair fiber and enhances the dyeing reaction, were added. For gel formation, isocetyl alcohol was used as solvent in preparing three kinds of permanent oxidative hair color. Physiochemical study of prepared permanent oxidative hair color was done for basic information acquisition. Acid perspiration test, pH measurement both at room temperature and at high temperature, drop movement test, dyeability efficiency upon the amount of hydrogen peroxide added, and humidity fastness were studied. Shampoo fastness and light fastness of prepared permanent oxidative hair color dyed hair sample were also investigated. All three kinds of hair color prepared showed good properties overall, however, dyed hair sample became reddish upon shampoo fastness and lightfastness tests.