- B2C 기업의 IS역할 유형과 웹기반 전자상거래시스템 활용 간의 관계 분석
- ㆍ 저자명
- 한홍수,노정구,Han. Hong-Soo,Roh. Jung-Gu
- ㆍ 간행물명
- 경영정보연구
- ㆍ 권/호정보
- 2005년|17권 |pp.243-261 (19 pages)
- ㆍ 발행정보
- 대한경영정보학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
A research model based on the concept of a strategic grid was developed to examine the relationship between the role of information system(IS) and organizational use of the web-based electronic commerce(EC) system to achieve business competitiveness. A survey questionnair was sent eletronically to 141 internet shopping malls which sell physical goods direct to an individual end consumer and 125 usable responses were abtained. The results indicated that firms with the strategic views of IS make more use of web-based EC system than firms with support views of IS to achieve their bossiness goals.