An experimental investigation was conducted to enhance the heat/mass transfer for impingement/effusion cooling system when the initial crossflow was formed. For the improvement of heat transfer, the circular guide is installed on the injection hole. At the fixed jet Reynolds number of 10,000, the measurements were carried out for blowing ratios ranging from 0.5 to 1.5. The local heat/mass transfer coefficients on the effusion plate are measured using a naphthalene sublimation method. The result presents that the circular guide protects the injected jet from the initial crossflow, increasing the heat/mass transfer. The heat transfer of stagnation region is hardly changed regardless of the blowing ratio. The secondary peak is obviously formed by flow transition to turbulent flow. At high blowing ratio of 1.5, the circular guide produces $26{sim}30%$ augmentation on the averaged heat/mass transfer while the case without circular guide leads to the low and non-uniform heat/mass transfer. With the increased heat/mass transfer, the installation of circular guide is accompanied by the increase of pressure loss in the channel. However, the pressure drop caused by the circular guide is lower than that for other cooling technique with the circular pin fin.