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BSC에 의한 농촌마을 그린투어리즘 성과지표 개발에 관한 연구
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  • BSC에 의한 농촌마을 그린투어리즘 성과지표 개발에 관한 연구
저자명
엄대호,김대식,김태철,김은순,Um. Dae-Ho,Kim. Dae-Sik,Kim. Tai-Cheol,Kim. Eun-Soon
간행물명
농촌계획 : 韓國農村計劃學會誌
권/호정보
2006년|12권 3호|pp.43-55 (13 pages)
발행정보
한국농촌계획학회
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이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
서지반출

기타언어초록

Recently, increases of leisure activities and 5-day workweek system enforce government employ rural tourism policy and projects. Operating projects are Green Rural Experience Village, Rural Tradition Theme Village, etc. In this study under investigation of Green Rural Experience Village site, Green-Tourism performance indicators were developed. Green-Tourism performance indicators of rural village were developed by BSC(balanced scorecard) and AHP(Analytic hierarchy process). Four perspective of BSC are divided into financial perspective, customer, internal-business process, and teaming and growth perspectives. To develop green-tourism performance indicators of rural village, low perspectives of BSC are converted into investment effect, visitor, internal process, and village inhabitants perspectives. By these perspectives, green-tourism performance indicators of rural village were developed. Weighting values on importance were calculated by AHP. Performance indicators developed in this study applied in 12 villages. With the result, generally well-known villages gained high score, and in accord with survey content.