- 아파트 구매자의 구매의사결정 단계별 주요구 특성
- ㆍ 저자명
- 하정순,윤재웅,Ha. Jeung-Soon,Yoon. Jae-Woong
- ㆍ 간행물명
- 한국가정관리학회지
- ㆍ 권/호정보
- 2006년|24권 6호|pp.33-45 (13 pages)
- ㆍ 발행정보
- 한국가정관리학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
The purpose of this study was to find the characteristics of the housing needs of apartment purchasers in derision-making steps. The survey was took place from June to July, 2003 in the Daegu area. The data were collected from 1,187 married women using questionnaires and reponses were analyzed by SPSS Window Program. The results were as follows : 1. In the phase when housing problems are recognized the motives for moving were related to the floor space of the housing unit and the residential environment. 2. In the phase of acquiring information on apartments, the basis of the informations was mostly collected through conversations at model houses, from relatives, experts and real estate agents. 3. In the phase of considering alternative plans for apartment purchases, the factors considered were convenient interior space composition and educational environment for children. 4. In the phase of apartment purchase, the important factors was input from relatives and experts. 5. In the phase of post-purchase evaluation most discontent was related to privacy issues, interior space composition, and educational environment for children.