The perceived needs and purchase experiences of college students in regard to goods and services and the relationship between the two variables were investigated. Data on 387 college studentswere analyzed to test the level of their perceived needs and purchase experiences of 43 goods and services. Results showed that respondents perceived cellular phones, going to movies and plays, books, entertainment and alcohol, which had been regarded as optional goods in the past, as highly necessary for their daily lives. On the other hand, 5 items that had been purchased by the highest number of respondents were food at restaurants, beverages at cafes, alcohol, movies and plays, and on-line avatars. The level of perceived necessity and purchase experience were positively correlated in general, although there were a few exception.