- 미백화장품의 구매실태 및 만족도 분석
- ㆍ 저자명
- 한덕희,박길순,Han. Dhuck-Hui,Park. Kil-Soon
- ㆍ 간행물명
- 한국패션뷰티학회지
- ㆍ 권/호정보
- 2006년|4권 4호|pp.42-55 (14 pages)
- ㆍ 발행정보
- 한국패션뷰티학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
The Purpose of this study is to offer basic data for Whitening Cosmetics by investigating the Purchasing condition and Satisfaction in the Use of Whitening Cosmetics. The questionnaire was administered to 350 women in the Daejeon, Chungnam-do, Chungbuk-do and Daegu areas. The date was analysed by percentage, $X^2-test$ and frequency. The result of the survey can be summarized as follows: the importance of the development of functional cosmetics has increased, and among these it is possible to reaffirm the importance of whitening cosmetics. Furthermore, it can be seen that functional cosmetics are being used as a means of increasing opportunities for personal expression as a result of improved confidence and satisfaction.