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Mapping Emerging Business Models in Massively Multiplayer Online Games
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  • Mapping Emerging Business Models in Massively Multiplayer Online Games
  • Mapping Emerging Business Models in Massively Multiplayer Online Games
저자명
정윤호,권혁인,Joung. Yoon-Ho,Kwon. Hyeog-In
간행물명
한국IT서비스학회지= Journal of the Korea society of IT services
권/호정보
2006년|5권 3호|pp.137-150 (14 pages)
발행정보
한국IT서비스학회
파일정보
정기간행물|ENG|
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기타
이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
서지반출

기타언어초록

The authors map some of the current Business Models in the Massively Multiplayer Online Player scenario. These maps represent Value Creation Systems by resorting to Value Net constructs and notations, and are offered here as a proof of concept and utility. The authors claim that these mappings can enable readers, managers and IT experts, to build new insights onto such Business Models and develop requirements for Information System infrastructure. When approaching the Value Creation System as a Value Net the goal is to think outside the conceptual box of Value Chains and understand how the different activities interact, by exposing the multiplicity of value types and flows. In doing this study the authors are attempting to synthesize a new Business Model proposal that could underlie the development of an infrastructure for the collaborative creation, distribution and exploration of online massively multiplayer games, beyond the traditional producer-consumer roles.