The East Sea Branch (ESB) of KORDI will be launched in 2008. She will take a role of monitoring the sea surface topography and temperature by satellites, short- and long-term sea levels by tide gauges, coastal currents and open-sea circulation by setting up coastal radars and mooring current-meters and acoustic equipments, as well as monitoring nearshore processes, coastal erosion and water pollution. A basic program of coastal zone management will help ocean-policy makers to set up right decisions based upon scientific background of the regional data in the East Sea. Networking among the neighboring countries around the sea will supply more useful information not only for experts but also for ordinary vacationers or fishermen. In order for this program to be successfully settled down during the next decade, it is necessary for a leader to have the right vision to attract more experts from global brain pools and to manage the ESB as a leading-edge observatory in the world. Details about this leading-edge operational program are introduced in the text.