In the evaluation of rural amenities, its properties are related with social, cultural, and environmental elements. In this study, Information Measure Model (IMM) and Cultural Property Priority Assessment Model (CPPAM) were developed adapting information measure model with text based surveying data. To apply developed model not only general properties but also specific surveyed data, Specific Information Gathering and Utilizing System (SIGUS) was constructed using the data in Dusan World encyclopedia. IMM shows priorities of cultural property by information in national-designated cultural properties. And CPPAM applied in surveying data in 2004 by Rural Resources Development Institute.