Indole-3-acetic acid (IAA) biosynthesis by bacteria occurs widely in rhizospheres. Bacterial species able to synthesize IAAmay be exploited for beneficial interactions in crop management systems. The objective of this study was to determine the response of ivyleaf morningglory (Ipomoea hederacea) seedlings to IAA and to an IAA-producing rhizobacterum, Bradyrhizobium japonicum isolate GD3. IAA solution and isolate GD3 suppression of seedling growth measured as radicle length and biomass depended on IAA concentration. Seedling radicle length was significantly reduced by ca. 29% with more than $1.0{mu}M$ of IAA solution, compared to the control, 48 h after application. The cell concentration at 50% growth reduction ($GR_{50}$) of the seedling radicle was IAA production by isolate GD3 at $10^{4.82};cfu$, the cell concentration for 50% growth reduction ($GR_{50}$) of seedling radicle was 0.24 iM, which was much lower than the IAA solution concentration ($117.48{mu}M$) required for $GR_{50}$. Therefore, excess IAA production by isolate GD3 may be more detrimental to morningglory radicle growth than standard IAA solution. Results confirmed involvement of IAA in suppressive effects of isolate GD3 on morning-glory seedlings grown in a hydroponic system.