- 컨벤션 산업의 광고 및 홍보 활용방안에 관한 연구
- ㆍ 저자명
- 신재기,Shin. Jae-Ki
- ㆍ 간행물명
- 情報學硏究
- ㆍ 권/호정보
- 2006년|9권 4호|pp.1-12 (12 pages)
- ㆍ 발행정보
- 한국정보기술전략혁신학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
A convention is a large meeting to pursue some particular purposes by means of social interactions between participants. Therefore, the key to decide whether a convention is successful or not is that how many active people participate in a meeting. Revenues of this sort of convention depend on a registration fee of participants, so that it is possible to influence badly on a budget operation according to the fact that the number of real participants is smaller than the number of prospective participants. In conclusion, in order to have a large attendance convention organizers and managers should announce benefits by positive attitudes when participants attend a meeting. Representative methods of promotion for providing prospective participants with convention information are advertisements, P.R activities, and personal sales.