The pore structure of paper was modified by the application of the blending of pulp, refining, and filler particle size and ash content. It was conformed that the reflectivity of paper can be modified by the combination of the above parameters. It was also found that the change of reflectivity of paper was greatly dependent on the pore structure, such as average pore size, pore size distribution and porosity. The average pore size was decreased with addition of HwBKP, but the smallest average pore size was obtained from the addition of 80% HwBKP Refining of pulp decreased both average pore size and the reflectivity of paper. The pore size distribution of filled paper can be varied by the combination of filler particle size and ash content