- 베이커리 기업의 경쟁력 평가모델개발
- A Study on Evaluating the Competitiveness of Bakery Corporations
- ㆍ 저자명
- 이재진,Lee. Jae-Jin
- ㆍ 간행물명
- 한국조리학회지
- ㆍ 권/호정보
- 2006년|12권 1호|pp.203-215 (13 pages)
- ㆍ 발행정보
- 한국조리학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
This study tried to develop an estimation model on the competitive power as a method to understand a practical index on the competitive power in order to improve the competitiveness of domestic bakery corporations and look into their internal structure. The results of the practical analysis are summarized below. First, eight critical success factors, which are considered important in competitive power in bakery corporations, were derived from preceding studies and an expert meeting. Second, this study performed a questionnaire with eight derived factors for bakery managers and employees. Seven critical success factors suitable for bakery corporations were chosen through validity and reliability tests. Third, this study performed an AHP(Analytic Hierarchy Process) analysis in order to establish preference according to each factor and weight. The importance of factor concerned with the competitive power of bakery corporations according to the result of weight analysis appeared in order of customer resources, personnel resources, corporate images, material resources and qualities, technical capability, financial factors and pliability(time).