The performance of proton exchange membrane fuel cell was decreased by reverse voltage using fuel starvation. Performance decrease in local area could be affected by duration and extent of reverse voltage. Hydrogen and air stoichiometic ratio was used to find the experimental condition of abrupt voltage decrease. LabVIEW was used to make control logic of automatic load off system in preset voltage. Reverse voltage experiment was done down to -1.2 V at constant current condition. When fuel cell voltage was reached to preset voltage, electronic load was disconnected to make open circuit voltage for 1 minute. Fuel cell performance was checked every 5 cycle and the degree of performance decrease and/or recovery was estimated. Ohmic resistance and charge transfer resistance were increased and platinum surface area was reduced 41% after reverse voltage experiment.