The purpose of this study is to analyze the effect of media on makeup and hairdressing behavior. The data collected for this study were gathered through questionnaire survey with 443 female students in Seoul. The first study focus is on makeup behavior. The ANOVA test reveals that those exposed to magazine show higher level of concern with makeup compared to those exposed to other types of media. Using logistic regression method, we find that those exposed to magazine or those with positive body image are more likely to take makeup course. The next focus is on hairdressing behavior. The ANOVA test reveals that those exposed to magazine show more frequent use of hair salon. They also spend more money on hairdressing. The regression analysis also shows that those exposed to magazine or those with sexual attraction visit hair salon more frequently than others.