The regenerative evaporation water cooler is devised and analysed in this study. The regenerative evaporation water cooler is composed of a sensible heat exchanger to cool the incoming air, followed by a latent heat exchanger to cool the water evaporatively with the cooled air flowing out of the sensible heat exchanger. By linearizing psychrometric characteristics, the heat and mass transfer in the regenerative evaporation water cooler is analyzed theoretically. The results show that the water can be cooled down even lower than the wet-bulb temperature of the inlet air. When the inlet air is $32^{circ}C$ and 20% in relative humidity, and the inlet temperature of the water is $20^{circ}C$, the regenerative evaporation water cooler provides a larger cooling capacity than the conventional evaporation water cooler if the effectiveness of the latent heat exchanger is higher than 0.6 and that of the sensible heat exchanger is higher than 0.5.