Companies had to be more intelligent in order to survive in the rapidly changing environments. We need to make a decision to build the Information System to support the managers in their decision making. That is the reason many companies are tend to have Business Intelligence Systems. But, how can we know the new system would be better than the old system in making us intelligent? The answer is we can do it with the concept of Intelligence Density. In this study, Intelligence Density concept will be introduced, and the way how it can be applied to the information system will be presented. I think Intelligence Density should be studied more to help managers make right decisions for the DSS implementation.