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외식업체의 유통경로상 관계특성과 만족에 관한 경로모형 연구
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  • 외식업체의 유통경로상 관계특성과 만족에 관한 경로모형 연구
  • Relational Characteristics and Satisfaction of Foodservice Businesses in Association to Distribution Channels
저자명
전효진,Jeon. Hyo-Jin
간행물명
한국조리과학회지
권/호정보
2006년|22권 2호|pp.250-257 (8 pages)
발행정보
한국식품조리과학회
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이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
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기타언어초록

Foodservice industry and distribution business could make mutual prpgress when they join forces in responding to environmental uncertainty in an efficient manner. The purpose of this study was to examine the relational characteristics of domestic food service businesses and distribution firms in conjunction with the distribution channels and ensuing conflicts between them, to present possible alternatives on and how they should communicate with each other to achieve a satisfactory result. The relational characteristics and ensuing conflicts of food service businesses and distribution firms appeared to be significantly characterized by incongruities of target, role and perception. The types of relational characteristics that were triggered by the disagreement of roles and perception combined to decrease the intensity of the relational commitment. A satisfactory transactional relationship served to ease their conflicts caused by perceptual disagreement, and the soos of conflicts that were rooted in the discord of roles and of perception that increased the degree of relational commitment. As for relational performance, relational commitment, satisfaction with distribution channel and satisfaction with suppliers allowed them to maintain their relationship on a long-term basis.