- 모바일뱅킹서비스 수용요인에 관한 실증연구
- ㆍ 저자명
- 유일,신선진,소순후,Ryu. Il,Shin. Seon-Jin,So. Soon-Hoo
- ㆍ 간행물명
- Journal of information technology applications & management
- ㆍ 권/호정보
- 2006년|13권 2호|pp.67-86 (20 pages)
- ㆍ 발행정보
- 한국데이타베이스학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
Based on literature relating to the TAM (technology acceptance model) and TPB (theory of planned behavior), this study extends the TAM in a mobile banking context. The extended model was tested using LISREL analysis on the sample of 222 users who have experience with the banking service. The model was partially supported in a mobile banking context, accounting for 49% of the variance in the usage intention. The results showed that the perceived usefulness, the perceived credibility, and the perceived financial cost play a significant role in influencing the usage intention of the mobile banking service. In addition, instant connectivity and perceived credibility were found to influence the perceived usefulness, and self-efficacy and instant connectivity were found to influence the perceived ease of use. Implications of these findings are discussed for researchers and practitioners.