With the emergence of pervasive computing, personalization becomes an important issue to provide with users customized services, anywhere and anytime in their specific environment. Many researches have shown the possibilities of personalization by acquiring and processing sensor information around users. However, personalization remains still at its infancy, since most researches have failed to consider various contexts comprehensively besides sensor data, and just developed tailored services for a specific application domain. In this work, we propose a simulation-based CAS (context Aware Web Services) development methodology. Our methodology considers various contexts on users (eg. current location), web services (eg. response time), devices (eg. availability) and environment (eg. sensor data) all together by simulating them on the fly for personalized and adaptable services.