Recently mass customization has become a new paradigm in the global market to satisfy both the diversified demands of customers but also the efficiency of the mass production system. In this paper, mass customization is embodied by a new product development method with which various product families are produced from standard "product platform" developed from historical data. The product platform, the key concept of this proposed method, is significantly efficient as a solution to the customer demand of high variety and small quantity products. The proposed method is applied to build the platform family of naval ships, utilizing the concept of "Group Technology". In addition, cost effectiveness of the proposed method is analyzed and the applicable range of requirement conditions are presented. In conclusion, some remarkable effects such as reduction in production cost and development time are expected by employing this method to the procurement process of the naval ships.