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무채색 셔츠와 유채색 타이의 배색이 남성 패션 이미지에 미치는 영향
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  • 무채색 셔츠와 유채색 타이의 배색이 남성 패션 이미지에 미치는 영향
저자명
임지영,Lim. Ji-Young
간행물명
한국생활과학회지
권/호정보
2007년|16권 5호|pp.1007-1019 (13 pages)
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한국생활과학회
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이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
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기타언어초록

The purpose of this study is to investigate the effect of achromatic shirt and chromatic tie combination on image of menswear. This experiment was designed by shirt color(N9, N7, N4, N2), tie color(red, orange, yellow, green, blue, purple), tie tone(vivid, light, dull, dark), and perceiver gender(a male, a female). The experimental materials developed for this study were a set of stimulus and response scales. The stimuli were 96 upper body photographs and 26 7-point bi-polar adjectives were used to evaluate the image. The subjects of this research were 480 male and 480 female college students. The data was analyzed by using SPSS program. Analysis methods were four-way ANOVA. The items of the adjectives were classified into 4 image factor: potency, activity, attractiveness, and visibility. Shirt color, tie color, tie tone influenced on the 4 image dimension greatly by interaction as well as independently. Dull or dark tone tie had an effect on the formation of potency image. And white color shirt, vivid or light tone tie had an effect on the formation of activity image. White or black shirt had a positive effect on attractiveness, and black shirt or vivid tone tie was effective for visible image.