It has been 12 years since PIFF is first started. PIFF is first started in 1966 to provide opportunity for audiences who love movies could actively participate in visual culture and opportunity for Korean movies could stand out in the world by showing internationally recognizable movies. To make energetic film culture in Korea, there should be thoughtful analysis on old PIFF and effort to solve the problem. For this reason, we researched on audience trend and satisfaction level who participated in 12th PIFF to find out hidden problem of PIFF, and provide a good direction which could solve the given problem.