- 수출마케팅에서 무역e-Marketplace 참여기업의 환경-활용-성과모형에 관한 연구
- ㆍ 저자명
- 정창근,곽수영,Chung. Chang-Kun,Kwak. Su-Young
- ㆍ 간행물명
- 통상정보연구
- ㆍ 권/호정보
- 2007년|9권 1호|pp.119-148 (30 pages)
- ㆍ 발행정보
- 한국통상정보학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
The purpose of this research is to study whether environments of participating firms of electronic marketplace(e-MP) have an influence on usage factors which are supplying from e-MP and usage factors affect usage performances. Based on the existing researches we found variables and executed a empirical study of environment-usage-performance model. Through this research we suggested useful factors for the performance of trade enterprises. Usage factors of e-MP will overcome geographical limitation and acquire new sales areas and simultaneously widen the relationships of global enterprises. Those firms could be accessible into global market promptly. To enhance usages of e-MP, service quality which can satisfy both buyer and seller at the same time should be strengtened. Finally, the usage of e-trade information should also heighten through usage factors.