Flow characteristics inside a blower unit of an automotive HVAC module were investigated experimentally using a high-resolution PIV technique. The PIV system consists of a 2-head Nd:YAG laser, a high-resolution CCD camera, optics and a synchronizer. The prototype siroco-fan with forward-curved blades was operated under the same condition of real car. The scroll casing was made transparently for capturing clear flow images. The time-averaged velocity fields were measured in three cross sections. Flow is accelerated with going toward the outer wall of scroll due to centrifugal force and large pressure gradient formed in the region between the fan and the outer casing wall. The presence of the cut-off region and diffusing duct of fan outlet influences largely the flow structure inside the blower unit.